Every year we assess our marketing programs and sponsorships, including the Pace Team. After 18 years, we’ve made the difficult decision to take a break from pacing to focus more attention on other aspects of the shifting running landscape. We love the members of our team and our pacers and recognize their valuable contributions to CLIF Bar and the sport of running.
Does this mean CLIF isn’t supporting running anymore?
CLIF is supporting the sport of running through event sponsorships, regional running club relationships, and through the sponsorship of professional athletes.
What if I want to get a hold of a CLIF pacer who helped me with a past race?
Please call us at 1-800-CLIF-BAR and we will facilitate that if possible.
Is this a permanent decision to discontinue the team?
While we are unsure of what the future holds, there is no plan to bring the CLIF Pace Team back as of now.
Regarding races where the CLIF Pace Team has officially paced in previous years, who will now be pacing my race?
Check with your respective race to see if another pace team will be pacing.