Taking a stand against inequalities that have faced women for all of human history can at times feel a bit…daunting. But it doesn’t have to. We’re creating, compiling, and collaborating on things you can do every day in your life right now. By themselves, each action offers a daily dose of progress. Taken together they become something much more—a moving tide of momentum, creating conversations and challenging thinking everywhere, every day.
Call the Hall
One simple way to promote equality for all is to make your voice heard locally. Facebook’s Town Hall makes it easy. Enter your address and the site will give you contact info for everyone from your school board member to your local state rep. Give it a shot the next time you update your status.
The next time you fire up the Netflix, see if your movie passes the Bechdel-Wallace test. A simple three-question checklist, the test helps you find films that have well-rounded female characters. If your movie passes, that baby goes to the top of your queue.
Rush The Box Office
Use your purchase power to prove that women filmmakers are the real stars by choosing a woman-directed movie on its opening weekend. Opening numbers make a big impact on how movie companies make decisions— a big weekend for a female director could mean a big contract down the road.
Finding a film that features both a female lead and a female director is like finding that last Tupperware lid hiding in the back of the cupboard—it's possible, but it ain't easy. Try consulting this list of movies that fit the bill before you hit “play.”
BRING THE HEAT
Here’s a cold truth—the common office temperature is a standard set in the 1960s based on male office workers. Let your office manager know that when temperatures rise, so does productivity (for both men and women)—as much as 150% when going from 68 to 77 degrees.
Leading ladies are all around us. Take time to give some digital shine to your female coworkers by endorsing them for a leadership skill on LinkedIn.
Spread equality in the background. Set your desktop or lockscreen to an inspirational message that reminds you (and people who look at your devices) that the pursuit of equality needs your attention every day. Choose your inspired image from the options below.
Studies show that women, more than men, tend to be uncomfortable with their relationship towards money. Start taking time to understand your own relationship with money. Financial therapist Bari Tessler says, “The more we get honest about our Money Story, the more empowered we are in effecting real, lasting transformation.”
Not One of the Guys
Hey gang, try making your everyday language more inclusive by finding different words than “guys” when addressing mixed gender groups. The simple things we say can reinforce or combat gender bias. Try using “team” or “all” in emails, meetings, and office conversation.
Gina Rodriguez believes equality can be as simple as taking care of people around you. “For me a small act is always looking out for the people who have supported me. If there is a way I can make a blessing for them, then I do. Like the saying goes, give away your blessings and you make room for more.” She’s right, we are stronger together.
Most of us have heard of Shine Theory—the act of echoing other women in a meeting when they make a smart point and deserve credit for it. Gina Rodriguez says, “It seems small...but the speaking up in a conference room and saying ‘Wait I heard them, and that opinion was great’ can be very helpful.” Trust us (and Gina), it’ll brighten up your next meeting.
Sir Your Siri
Siri and other digital “butlers” are there to serve our every need and whim. Ever notice those butlers are usually female? Unconscious bias creeps in when the voice of a digital aide always defaults to that of a woman. Switch up your routine by changing Siri to a male’s voice. Consider Morgan Freeman on Waze for empowering directions such as "The time has arrived, President Wazer. The world awaits your commands.”
Ladies, the floor is yours. Research indicates that men (consciously and unconsciously) perceive meeting discussions being "equal" when women only talk 15% of the time. Awaken them with awareness with an app like GenderEQ for a real-time report on speaking balance to keep things equal.
Whether it’s our food, our planet, or our relationships with our people - we’re on a mission to do one thing and one thing only - make it good.