Though Clif Bar & Company makes nutritious food, we also believe deeply that our actions should nourish people, planet and communities.
"Through the simple act of extending a hand—not just once in a while, but as a regular part of life—we are changed as individuals, and as a company.” —Kit Crawford, Clif Bar & Company co-CEO
For years we've supported communities impacted by natural disasters by helping to provide a "second response"—offering aid after the heroic first responders have completed their crucial work, when the news coverage has ceased and the hard work of rejuvenating communities has just begun.
A NEW FUND TO SUPPORT COMMUNITIES AFTER NATURAL DISASTERS
The 2018 Camp Fire was the deadliest and most destructive fire in California history. We were inspired by Sierra Nevada Brewing Company founder Ken Grossman and his wife, Katie Gonser, who organized a national beer brewing campaign to raise money for the Butte County communities impacted by California's Camp Fire.
So, as another family- and employee-owned company, we've created the CLIF Second Responder Fund, to be funded by 100% of the net profits from the sales of our Sierra Trail Mix CLIF BAR, to help communities impacted by future disasters.
The first recipient from the fund, the Butte Humane Society, will receive $1.5 million to help build a new state-of-the-art animal shelter and clinic that will serve the surrounding communities. In the aftermath of the Camp Fire, BHS cared for hundreds of injured animals, reunited thousands of people with their pets, and donated thousands of pounds of pet food to displaced owners.
It’s estimated that more than 20,000 animals were impacted by the fire, with some still in the organization’s care.
“Anyone who has ever had a pet understands the deep companionship they bring. They’re a member of the family,” said Kit Crawford. “They need our help too.”
The facility is due to open in 2020 and will also serve as a model for animal relief during future natural disasters.
To learn more about the Butte Humane Society and how you can get involved, visit buttehumane.org.
The need for help exists long after the fire is out or the hurricane has made landfall. Months later people still need support in so many ways. Sticking around to help is the right thing to do. - Gary Erickson, Clif Bar & Company Founder & co-CEO